Store Operation Process
•
0 likes•9 views
The document outlines the store operation process, beginning with the receipt of goods. It discusses inspecting incoming goods, marking them for identification, and placing them in storage. It then covers placing goods on the sales floor using various merchandising techniques like brand displays and eye-level placement. The document also discusses tools for sales promotion like discounts, cross-promotion, and multi-packs. Finally, it briefly covers pricing techniques such as markups, markdowns, odd pricing, and strategic pricing.
Report
Share
Report
Share
Recommended
Retailing
Retailing involves selling goods or services directly to consumers. There are various types of retailers from specialty stores to department stores to supermarkets. Retailing can be divided into store retailing, where consumers shop in a physical store, and non-store retailing which includes direct selling, direct marketing, vending machines, and buying services. Retailers must make strategic decisions around their target market, product assortment, procurement, store atmosphere, pricing, and location to be successful. New trends in retailing include the growth of organized retail, investments in technology, global expansion, and focusing on selling an overall experience rather than just products.
Lsm seminar
There are three main phases of decision making in supply chain management:
1. Supply chain strategy or design which determines the overall structure and strategic decisions for the supply chain over several years.
2. Supply chain planning which involves medium-term planning decisions about markets, inventories, production and promotions.
3. Supply chain operation which handles short-term, daily or weekly customer order decisions and allocation of inventory and production. Effective decisions across these three phases are critical to the overall profitability and success of a supply chain.
Case study benetton(a)
Benetton developed an innovative dual supply chain model that allowed for both push and pull operations. Under the push model, 80% of orders followed a traditional 7 month lead time production process. The pull model made up 20% of orders and allowed for flash collections and reorders with a faster 5 week lead time based on customer preferences. Key aspects of Benetton's supply chain included transparency between partners, low inventories through payment terms and high initial seasonal orders, and using a combination of push and pull strategies. When expanding to the US market, Benetton faced challenges of high initial investment costs, stronger competition, and cultural differences in preferences.
Importance of Better Inventory Visibility
Inventory visibility is knowing how much inventory you have, what type of products you're storing and where it is located.
Reynolds
The document discusses Reynolds Metals Company and its strategy to transition from using off-invoice discounts to manufacturers' discount funds (MDF) promotions. It provides background on Reynolds and describes the benefits of MDF over off-invoice, such as lower inventory costs, greater profits and margins for retailers, and increased store traffic through coordinated promotions. The document also outlines Reynolds' plan to obtain retailer support for the transition and ensure a smooth implementation process that benefits all parties involved.
Anup dev observation lab report
Anup Dev observed four stores - 5th Season, Maya, Suhagan, and Mahi - at the Global Mall in Norcross, GA. Insights from the observations included that stores with active promotional displays outside and in common areas saw more success, while unfriendly salespeople and crowded displays hurt sales. Hidden opportunities identified were to make stores brighter, salespeople more inviting and active, and remove signs that could negatively impact customers.
Updated sd scope
The document outlines the key processes in a sales and distribution organization, including customer order processing, order fulfillment, delivery, billing, transportation, and pricing procedures. It discusses setting up the necessary master data and outlines the main steps in sales order management, delivery, billing, intercompany transfers, customs handling for exports, transportation management, batch determination, payment terms, and incoterms.
Ciaran Crean, Co Founder & CEO Of MicksGarage.com: Measuring Success
This document provides an overview of MicksGarage.com, an ecommerce company. It discusses the company's history and growth from 2004-2014. Key metrics covered include sales, orders, average order value, conversion rates, and margins. The document also summarizes the company's approach to procurement, fulfillment, customer service, and launching additional websites.
Recommended
Retailing
Retailing involves selling goods or services directly to consumers. There are various types of retailers from specialty stores to department stores to supermarkets. Retailing can be divided into store retailing, where consumers shop in a physical store, and non-store retailing which includes direct selling, direct marketing, vending machines, and buying services. Retailers must make strategic decisions around their target market, product assortment, procurement, store atmosphere, pricing, and location to be successful. New trends in retailing include the growth of organized retail, investments in technology, global expansion, and focusing on selling an overall experience rather than just products.
Lsm seminar
There are three main phases of decision making in supply chain management:
1. Supply chain strategy or design which determines the overall structure and strategic decisions for the supply chain over several years.
2. Supply chain planning which involves medium-term planning decisions about markets, inventories, production and promotions.
3. Supply chain operation which handles short-term, daily or weekly customer order decisions and allocation of inventory and production. Effective decisions across these three phases are critical to the overall profitability and success of a supply chain.
Case study benetton(a)
Benetton developed an innovative dual supply chain model that allowed for both push and pull operations. Under the push model, 80% of orders followed a traditional 7 month lead time production process. The pull model made up 20% of orders and allowed for flash collections and reorders with a faster 5 week lead time based on customer preferences. Key aspects of Benetton's supply chain included transparency between partners, low inventories through payment terms and high initial seasonal orders, and using a combination of push and pull strategies. When expanding to the US market, Benetton faced challenges of high initial investment costs, stronger competition, and cultural differences in preferences.
Importance of Better Inventory Visibility
Inventory visibility is knowing how much inventory you have, what type of products you're storing and where it is located.
Reynolds
The document discusses Reynolds Metals Company and its strategy to transition from using off-invoice discounts to manufacturers' discount funds (MDF) promotions. It provides background on Reynolds and describes the benefits of MDF over off-invoice, such as lower inventory costs, greater profits and margins for retailers, and increased store traffic through coordinated promotions. The document also outlines Reynolds' plan to obtain retailer support for the transition and ensure a smooth implementation process that benefits all parties involved.
Anup dev observation lab report
Anup Dev observed four stores - 5th Season, Maya, Suhagan, and Mahi - at the Global Mall in Norcross, GA. Insights from the observations included that stores with active promotional displays outside and in common areas saw more success, while unfriendly salespeople and crowded displays hurt sales. Hidden opportunities identified were to make stores brighter, salespeople more inviting and active, and remove signs that could negatively impact customers.
Updated sd scope
The document outlines the key processes in a sales and distribution organization, including customer order processing, order fulfillment, delivery, billing, transportation, and pricing procedures. It discusses setting up the necessary master data and outlines the main steps in sales order management, delivery, billing, intercompany transfers, customs handling for exports, transportation management, batch determination, payment terms, and incoterms.
Ciaran Crean, Co Founder & CEO Of MicksGarage.com: Measuring Success
This document provides an overview of MicksGarage.com, an ecommerce company. It discusses the company's history and growth from 2004-2014. Key metrics covered include sales, orders, average order value, conversion rates, and margins. The document also summarizes the company's approach to procurement, fulfillment, customer service, and launching additional websites.
Sales Promotion – Parachute Oil
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help boost feelings of calmness, happiness and focus.
Store Operation Process
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Store Operation Process
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Store Operation Process
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Kbl water pumps
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Sales Promotion, Parachute Oil
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms for those who already suffer from conditions like depression and anxiety.
Topic 2
(1) There are four main types of organizational principles for maximizing value addition: markets and prices, contracts, direct control by management, and government regulation. Marginal concepts like marginal product are useful for understanding choices between different value maximization options.
(2) Choice problems involve more than one way of doing something, more than one use of resources, or more than one dimension of value. The marginal concept is fundamental for analyzing choices. Production possibility sets (PP sets) can describe available choices given technology and resource constraints.
(3) Under conditions of diminishing or increasing returns, marginal product curves can indicate the optimal allocation of resources that maximizes value. Corner solutions or interior solutions are possible depending on
Mutual fund simplified
The document summarizes the findings of a survey conducted to understand awareness and preferences around mutual funds among existing ICICI direct customers in Udaipur. Key findings include: 60% had awareness of mutual funds while 40% did not, with 99% preferring online investment. The top reasons for not investing in mutual funds were needing assistance (23%) and needing more knowledge (23%). Suggestions to increase mutual fund investment included customer education, providing regular market information, building relationships, and competitive broking charges schemes. The conclusion notes huge opportunities for mutual funds in Udaipur exist but competition is intense and wrong perceptions need addressing.
Web service promotion
Shaadi.com is the world's largest matrimonial service company with over 12 offices in India and 2 international offices. It has over 1.41 crore members and has had over 8.22 lakh successful matches. Members can search profiles, express interest, chat and call other members either online or through 170 offline centers. Paid membership plans provide varying levels of contact access and benefits. Shaadi.com uses both online and offline marketing and promotes through events. It aims to provide reliable, responsive, and personalized matchmaking services to customers.
Launch Telecom Operator
- The Indian telecom sector has grown rapidly, with wireless subscribers increasing 61% between 2006-2007 to reach 209 million. Total telecom subscribers are projected to reach 500 million by 2010.
- Key drivers of growth include India's large middle class, falling tariffs, lower handset prices, and expansion of services into rural areas. Challenges include limited spectrum availability, lower profits from falling tariffs, and delays adopting new technologies.
- Airtel is the largest player with 49 million subscribers and a 23% market share. Reliance Communications aims to capture 25% market share by 2009 through strategies like expanding rural penetration, launching a pan-India GSM network to target Airtel and Vod
Sales promotion – parachute oil
This document discusses sales promotion strategies for Parachute coconut hair oil in India. It summarizes Marico's market position and brands in hair oils. For consumer promotions, it proposes a loyalty program with reward points for free gifts, student discounts, and rural awareness camps. For trade promotions, it suggests best product displays, incentives for retailers, and contests. For business promotions, it recommends awards for top sales employees and distributors. It also outlines Parachute's existing communication strategy around nourishment and proposes emphasizing purity and innovative packaging.
Toyota Way Fieldbook
The document provides an overview of Toyota's business philosophy and principles known as "The Toyota Way." It discusses Toyota's company symbols and guiding principles, which focus on customer trust, technology, and growth. It also summarizes Toyota's approach to lean production, respect for people, problem-solving, and developing long-term partnerships with suppliers. The Toyota Way principles emphasize long-term vision, continuous improvement, respect for people, and eliminating waste to achieve high quality and efficiency.
Store Operation Process
The document outlines the store operation process, including receipt of goods, placement of goods, promotion, and pricing techniques. It discusses procedures for receiving goods like inspection, marking, and storage. Placement of goods strategies are explained like rack stacking, visual merchandising, brand and price displays. Promotion strategies include events, discounts, cross-promotion and tools like handbills, placards, and multi-packs. Pricing techniques covered are markup, markdown, odd pricing, leadership pricing, and discount pricing.
bajaj alliance
The document discusses a study conducted on insurance awareness and market share among companies in Kolkata, India. It finds that while awareness of insurance is higher in Kolkata than India overall, only 51% of residents are aware and just 33% are insured. The largest insurer is LIC with 75% market share, while private insurers collectively hold 25%. Among private insurers, ICICI Prudential has the largest share at 6.9% and Bajaj Allianz holds 3.9% share. The document recommends increasing advertising, offering attractive schemes, reducing minimum premiums, and improving customer service to increase insurance awareness and market share.
social stratification
The document discusses social stratification and policies regarding scheduled castes, scheduled tribes, and other backward classes in India. It provides background on the origins of the caste system and defines scheduled castes, scheduled tribes, and other backward classes. It then outlines various government policies and schemes aimed at empowering these groups, such as reservation policies in education and jobs, as well as laws preventing discrimination and violence against them. The document also examines issues around reservation and the impact of these policies in increasing literacy rates and representation in government jobs among scheduled castes and scheduled tribes over time.
Store Operation Process
The document outlines the store operation process, beginning with the receipt of goods. It discusses inspecting incoming goods, marking them for identification, and placing them in storage. It then covers placing goods on the sales floor using various merchandising techniques like brand displays and eye-level placement. The document also discusses tools for sales promotion like discounts, cross-promotion, and multi-packs. Finally, it briefly covers pricing techniques such as markups, markdowns, odd pricing, and strategic pricing.
our behaviour is the foundation of our attitude and self perception
Our behavior is shaped by our attitudes and perceptions. Attitudes refer to one's mood or stance and are formed by a cognitive assessment, emotional reaction, and past behaviors. Perception is the process of understanding sensory information and forming mental representations. How we perceive people and situations affects our behavior towards them. Our perceptions are based on individual differences and can be reinforced through discussion with others, leading us to avoid things or people we perceive negatively, even if our perception is incorrect. Attitudes that result from experience and expertise can strongly influence our behavior.
toyota prius : leading a wave of wing
Toyota introduced the Prius hybrid vehicle in 2000 to tap into the American market that favored high gas mileage and low emissions. The Prius combines a gasoline engine with an electric motor and battery to improve fuel efficiency. While early test drives found it sluggish, Toyota marketed it as innovative technology to early adopters through media campaigns. This case study examines how Toyota identified and targeted certain customer segments and adapted over time to factors like rising fuel prices and environmental regulations to achieve early success with the Prius hybrid model.
Retail Merchandising
Merchandising involves more than just product placement and is an integral part of a business's image. It should be considered in all business materials from logos and branding to in-store product selection, display, and stimulation of customer interest to increase purchases. Merchandising at the retail level refers to the variety of products available and how they are presented to customers.
process of store operation
The document provides details about the key processes involved in operating a retail store, including inventory and stock management, transaction handling and administration, store atmosphere and space management, and customer service. It discusses inventory types and buying activities, receiving and pricing processes, inventory methods, store layout and visual merchandising, cash handling and returns, staff training, and creating a positive customer experience. The document is an overview of best practices for retail store management across various functional areas.
Concepts of pdts intrdn
This document discusses key concepts related to product management including product classification, product mix, packaging, and labeling. It covers:
1) Different types of products are classified based on shopping habits including convenience goods, shopping goods, specialty goods, and unsought goods. Industrial goods are also classified.
2) Product mix decisions involve determining the width, length, depth and consistency of the product line. Managers analyze product lines to optimize length and pricing.
3) Packaging protects products, contains information, and builds brand equity. Effective packaging considers presentation, protection, identification, and convenience.
4) Labeling provides important details about products including name, ingredients, batch number, expiry date, storage, usage instructions,
More Related Content
Viewers also liked
Sales Promotion – Parachute Oil
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help boost feelings of calmness, happiness and focus.
Store Operation Process
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Store Operation Process
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Store Operation Process
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Kbl water pumps
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Sales Promotion, Parachute Oil
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms for those who already suffer from conditions like depression and anxiety.
Topic 2
(1) There are four main types of organizational principles for maximizing value addition: markets and prices, contracts, direct control by management, and government regulation. Marginal concepts like marginal product are useful for understanding choices between different value maximization options.
(2) Choice problems involve more than one way of doing something, more than one use of resources, or more than one dimension of value. The marginal concept is fundamental for analyzing choices. Production possibility sets (PP sets) can describe available choices given technology and resource constraints.
(3) Under conditions of diminishing or increasing returns, marginal product curves can indicate the optimal allocation of resources that maximizes value. Corner solutions or interior solutions are possible depending on
Mutual fund simplified
The document summarizes the findings of a survey conducted to understand awareness and preferences around mutual funds among existing ICICI direct customers in Udaipur. Key findings include: 60% had awareness of mutual funds while 40% did not, with 99% preferring online investment. The top reasons for not investing in mutual funds were needing assistance (23%) and needing more knowledge (23%). Suggestions to increase mutual fund investment included customer education, providing regular market information, building relationships, and competitive broking charges schemes. The conclusion notes huge opportunities for mutual funds in Udaipur exist but competition is intense and wrong perceptions need addressing.
Web service promotion
Shaadi.com is the world's largest matrimonial service company with over 12 offices in India and 2 international offices. It has over 1.41 crore members and has had over 8.22 lakh successful matches. Members can search profiles, express interest, chat and call other members either online or through 170 offline centers. Paid membership plans provide varying levels of contact access and benefits. Shaadi.com uses both online and offline marketing and promotes through events. It aims to provide reliable, responsive, and personalized matchmaking services to customers.
Launch Telecom Operator
- The Indian telecom sector has grown rapidly, with wireless subscribers increasing 61% between 2006-2007 to reach 209 million. Total telecom subscribers are projected to reach 500 million by 2010.
- Key drivers of growth include India's large middle class, falling tariffs, lower handset prices, and expansion of services into rural areas. Challenges include limited spectrum availability, lower profits from falling tariffs, and delays adopting new technologies.
- Airtel is the largest player with 49 million subscribers and a 23% market share. Reliance Communications aims to capture 25% market share by 2009 through strategies like expanding rural penetration, launching a pan-India GSM network to target Airtel and Vod
Sales promotion – parachute oil
This document discusses sales promotion strategies for Parachute coconut hair oil in India. It summarizes Marico's market position and brands in hair oils. For consumer promotions, it proposes a loyalty program with reward points for free gifts, student discounts, and rural awareness camps. For trade promotions, it suggests best product displays, incentives for retailers, and contests. For business promotions, it recommends awards for top sales employees and distributors. It also outlines Parachute's existing communication strategy around nourishment and proposes emphasizing purity and innovative packaging.
Toyota Way Fieldbook
The document provides an overview of Toyota's business philosophy and principles known as "The Toyota Way." It discusses Toyota's company symbols and guiding principles, which focus on customer trust, technology, and growth. It also summarizes Toyota's approach to lean production, respect for people, problem-solving, and developing long-term partnerships with suppliers. The Toyota Way principles emphasize long-term vision, continuous improvement, respect for people, and eliminating waste to achieve high quality and efficiency.
Store Operation Process
The document outlines the store operation process, including receipt of goods, placement of goods, promotion, and pricing techniques. It discusses procedures for receiving goods like inspection, marking, and storage. Placement of goods strategies are explained like rack stacking, visual merchandising, brand and price displays. Promotion strategies include events, discounts, cross-promotion and tools like handbills, placards, and multi-packs. Pricing techniques covered are markup, markdown, odd pricing, leadership pricing, and discount pricing.
bajaj alliance
The document discusses a study conducted on insurance awareness and market share among companies in Kolkata, India. It finds that while awareness of insurance is higher in Kolkata than India overall, only 51% of residents are aware and just 33% are insured. The largest insurer is LIC with 75% market share, while private insurers collectively hold 25%. Among private insurers, ICICI Prudential has the largest share at 6.9% and Bajaj Allianz holds 3.9% share. The document recommends increasing advertising, offering attractive schemes, reducing minimum premiums, and improving customer service to increase insurance awareness and market share.
social stratification
The document discusses social stratification and policies regarding scheduled castes, scheduled tribes, and other backward classes in India. It provides background on the origins of the caste system and defines scheduled castes, scheduled tribes, and other backward classes. It then outlines various government policies and schemes aimed at empowering these groups, such as reservation policies in education and jobs, as well as laws preventing discrimination and violence against them. The document also examines issues around reservation and the impact of these policies in increasing literacy rates and representation in government jobs among scheduled castes and scheduled tribes over time.
Store Operation Process
The document outlines the store operation process, beginning with the receipt of goods. It discusses inspecting incoming goods, marking them for identification, and placing them in storage. It then covers placing goods on the sales floor using various merchandising techniques like brand displays and eye-level placement. The document also discusses tools for sales promotion like discounts, cross-promotion, and multi-packs. Finally, it briefly covers pricing techniques such as markups, markdowns, odd pricing, and strategic pricing.
our behaviour is the foundation of our attitude and self perception
Our behavior is shaped by our attitudes and perceptions. Attitudes refer to one's mood or stance and are formed by a cognitive assessment, emotional reaction, and past behaviors. Perception is the process of understanding sensory information and forming mental representations. How we perceive people and situations affects our behavior towards them. Our perceptions are based on individual differences and can be reinforced through discussion with others, leading us to avoid things or people we perceive negatively, even if our perception is incorrect. Attitudes that result from experience and expertise can strongly influence our behavior.
toyota prius : leading a wave of wing
Toyota introduced the Prius hybrid vehicle in 2000 to tap into the American market that favored high gas mileage and low emissions. The Prius combines a gasoline engine with an electric motor and battery to improve fuel efficiency. While early test drives found it sluggish, Toyota marketed it as innovative technology to early adopters through media campaigns. This case study examines how Toyota identified and targeted certain customer segments and adapted over time to factors like rising fuel prices and environmental regulations to achieve early success with the Prius hybrid model.
Retail Merchandising
Merchandising involves more than just product placement and is an integral part of a business's image. It should be considered in all business materials from logos and branding to in-store product selection, display, and stimulation of customer interest to increase purchases. Merchandising at the retail level refers to the variety of products available and how they are presented to customers.
Viewers also liked (20)
our behaviour is the foundation of our attitude and self perception
our behaviour is the foundation of our attitude and self perception
Similar to Store Operation Process
process of store operation
The document provides details about the key processes involved in operating a retail store, including inventory and stock management, transaction handling and administration, store atmosphere and space management, and customer service. It discusses inventory types and buying activities, receiving and pricing processes, inventory methods, store layout and visual merchandising, cash handling and returns, staff training, and creating a positive customer experience. The document is an overview of best practices for retail store management across various functional areas.
Concepts of pdts intrdn
This document discusses key concepts related to product management including product classification, product mix, packaging, and labeling. It covers:
1) Different types of products are classified based on shopping habits including convenience goods, shopping goods, specialty goods, and unsought goods. Industrial goods are also classified.
2) Product mix decisions involve determining the width, length, depth and consistency of the product line. Managers analyze product lines to optimize length and pricing.
3) Packaging protects products, contains information, and builds brand equity. Effective packaging considers presentation, protection, identification, and convenience.
4) Labeling provides important details about products including name, ingredients, batch number, expiry date, storage, usage instructions,
Redespresso presentation
The sales presentation summarizes the key elements needed for developing an effective sales strategy for the Redespresso brand. It outlines that the strategy will consider the company's core values, vision, objectives and unique selling propositions. It will also analyze competitors, target markets, product offerings and availability. The strategy will focus on increasing sales volumes across all channels in South Africa and expanding the brand's footprint globally. It will employ both a push and pull approach using various promotional activities to drive sales and increase brand awareness. The overall aim is to have a positive impact on the company's bottom line.
Marketing mix p’s of marketing
This document provides an overview of the marketing mix, also known as the 4 P's of marketing - product, price, place, and promotion. It defines each P and gives examples. Product refers to the actual goods or services being offered and includes attributes like design, quality, and branding. Price is what is charged for the product and considers factors like costs, demand, and competitors. Place is where and how the product will be distributed and sold, either directly or indirectly through channels. Promotion covers advertising, public relations, and other activities to make customers aware of the product and build its brand. The 4 P's work together as part of an integrated marketing strategy to maximize effectiveness.
Product life cycle
The document discusses product life cycles and how they can be used for strategic marketing planning. It describes the typical stages a product goes through - development, introduction, growth, maturity, decline, and withdrawal. During each stage, different marketing strategies are most effective, such as high promotion during introduction, market share growth during maturity, and cost reduction during decline. Understanding a product's life cycle helps companies plan when to support, redesign, or withdraw a product.
merchandising1.pptx
The document discusses the importance of merchandise selection in retail operations. It states that merchandise is the primary means of satisfying customers and must meet target customers' tastes, preferences, and be consistent with store positioning. Merchandise selection impacts all aspects of retail like resource allocation, sales, costs, and the type of customers attracted. Store image depends on the quality, price, and selection of merchandise offered. Effective merchandising requires analyzing customers, planning purchases in advance, acquiring the right products, managing stock, controlling inventory, and optimizing the product mix.
product life cycle
This document discusses new product development strategies and product life cycle strategies. It outlines the stages of new product development which include idea generation, concept development and testing, marketing strategy development, product development, test marketing, and commercialization. It then describes the typical product life cycle stages of introduction, growth, maturity, and decline. Finally, it provides strategies companies can employ during each product life cycle stage for their products, pricing, distribution, advertising, and sales promotion.
Product-Strategy-and-Product-Life-Cycle.pdf
Tidgizigxgixgodhox xhoxgixgishoz txogxgoxgoxgoxgozfizkgzfuCiDyzjfafuzfuJcJczfuFjzfuzfizfuFuFFuFjFuFjFjzfuFjFu,fuzfuz
Retail Merchandising Planning
This document summarizes the key aspects of retail merchandise planning. It discusses analyzing customer needs and wants, developing sales forecasts, determining merchandise requirements, open-to-buy planning, and assortment planning. The key steps in planning include developing a sales forecast based on past data and market analysis, determining inventory needs to meet the forecast, using open-to-buy to control purchasing, and selecting the appropriate breadth and depth of product assortment for the target audience. The goal of merchandise planning is to have the right products available at the right time to maximize sales and profits.
Product management
This document discusses different dimensions of products including the core product, tangible product, augmented product, and promised product. It then covers product classifications, steps in managing products, criteria for effective objectives including the SMART criteria. It discusses quality as a product objective and the dimensions of product quality. It also covers the product life cycle and how the marketing mix must change and evolve as a product moves through the introduction, growth, maturity, and decline stages of the life cycle. Finally, it discusses five categories of product adopters.
Assignment 6.1 _consumer panel & retail audit _Duong _ Ngan
The document discusses retail audits and consumer panels as methods for collecting consumer information and measuring marketing strategy effectiveness.
A retail audit studies what consumers buy by gathering sales data from retailers, including volume, value, share, stock levels, and distribution. A consumer panel studies consumer behavior and attitudes by continuously tracking product purchases and in-store activities of a select group of consumers.
Both methods aim to understand purchasing habits and trends to measure factors like volume and value sales, price performance, distribution and stock levels, helping companies evaluate brand performance versus competitors. However, panels and audits face obstacles like costs, cooperation fatigue over time, and risk of biased or unrepresentative conclusions.
Marketing - Products
This document discusses products and product management. It covers key topics such as:
1) The definition of a product and its importance in the marketing mix. Products are at the core of marketing and satisfy customer needs.
2) Product differentiation and the product life cycle. Businesses must differentiate their products and manage them over different stages of the life cycle.
3) Product portfolio management tools like the Boston Matrix which categorize products based on their market share and market growth to help analyze a company's portfolio.
Marketing mix
The marketing mix refers to the set of actions, or tactics, that a company uses to promote its brand or product in the market. The 4Ps make up a typical marketing mix - Price, Product, Promotion and Place. However, nowadays, the marketing mix increasingly includes several other Ps like Packaging, Positioning, People and even Politics as vital mix elements.
Product life cycle 1
The product life cycle has four stages: introduction, growth, maturity, and decline. In the introduction stage, firms focus on building product awareness through promotional activities aimed at innovators. Profits are low or negative. In the growth stage, firms build brand preference and market share by maintaining quality, adding features, and promoting to a broader audience. The maturity stage sees slower growth as competition increases. Firms differentiate their product and modify marketing strategies like price and distribution incentives to defend market share. In decline, firms either maintain, harvest, or discontinue the product.
Product life cycle
The product life cycle has four stages: introduction, growth, maturity, and decline. In the introduction stage, firms focus on building product awareness through promotional activities aimed at early adopters. Profits are low or negative. In the growth stage, firms build brand preference and market share by maintaining quality, adding features, and expanding distribution while demand increases. The maturity stage sees slower growth as competition rises. Firms differentiate their product and modify marketing strategies like price and distribution incentives to defend market share. In decline, firms either maintain, harvest, or discontinue the product.
Products.pptx
This document discusses product decisions and the product life cycle. It defines a product and identifies five levels of products. It also discusses classifying products by durability, tangibility, and consumer shopping habits. Additionally, it covers new product development processes, reasons for new product failure, and strategies for marketing products through different stages of the product life cycle.
8.sales promotion
Sales promotion is defined as media and non-media marketing used for a limited time to stimulate trial purchases, increase demand, or improve product quality. The goals are to increase awareness, induce trials, boost short-term sales, maintain loyalty, and complement other promotions. Advantages include eye-catching appeals, distinctive themes/tools, and value provided to consumers like coupons. However, promotions can be hard to end without negative reactions and focus on frivolous selling points rather than core offerings. Major types are premiums, contests, loyalty programs, coupons, in-store displays, and sampling. Key decisions involve setting objectives, budgets, tools, development, testing, implementation, control and evaluation.
marketing.pdf
A market is where buyers and sellers exchange goods and services. Companies aim to reduce costs and satisfy consumer needs better than competitors. Organizations have business objectives while marketing objectives focus on consumers to help achieve business goals. The marketing department conducts sales, research, promotion, and distribution. SWOT and market segmentation analyses help understand strengths, weaknesses, opportunities, threats, and consumer segments. The marketing mix of product, price, place, and promotion supports branding and customer satisfaction.
Product and Merchandise management
Details about Merchandise management and product decisions related with. It is a part of Retail Marketing. Interested people can gather knowledge from this PPT
PRODUCT LIFE CYCLE, Marketing Management, Product mix
The document discusses the product life cycle, which includes four main stages: introduction, growth, maturity, and decline. In the introduction stage, the product is new to the market and sales are low while costs are high. The growth stage sees rapidly rising sales as more customers adopt the product. In maturity, sales growth slows as the product reaches most potential customers. Finally, in decline, sales begin to fall as customers switch to newer products. The document outlines strategies for marketing and pricing in each stage of the product life cycle.
Similar to Store Operation Process (20)
Assignment 6.1 _consumer panel & retail audit _Duong _ Ngan
Assignment 6.1 _consumer panel & retail audit _Duong _ Ngan
PRODUCT LIFE CYCLE, Marketing Management, Product mix
PRODUCT LIFE CYCLE, Marketing Management, Product mix
More from Shahzad Khan
Rural marketing capital inputs Agriculture
KBL is a manufacturer of diesel engines and pumps that supplies agricultural machinery. It produces around 10 lakh irrigation pumps annually, with borewell pumps from 2-30hp making up 40-50% of sales. Rural India has around 89 million farmer households, most with small landholdings, and non-irrigated farming accounts for 67% of cultivated area and one third the yields of irrigated land. KBL has a 2% market share in India's INR 7000 crore pump market and is focusing on expanding its distribution network and outreach programs to educate farmers on water and electricity conservation.
Global Marketing Mix Strategy
The document discusses different global marketing strategies and the standardization versus localization of the marketing mix elements of product, price, promotion, and place. It describes four main strategies: 1) an ideal global strategy of marketing a standard product using uniform programs worldwide; 2) an ideal national strategy of locally adapting the marketing mix in each national market; 3) a hybrid I strategy of standardized products but adapted other elements; and 4) a hybrid II strategy of standardizing one key element like retail format but adapting other elements like product offerings locally. The document emphasizes considering local tastes and regulations for different elements.
Use of Integrated Promotional Strategies to Achieve Sales Targets
This document discusses integrated marketing communication strategies to achieve sales targets. It defines integrated marketing as a synergistic approach using various promotional methods in a coordinated way. The document outlines different promotional tools like public relations, advertising, sales promotion, direct marketing and personnel selling that can work together as a unified force. It then focuses on different types of sales promotions for consumers and trade partners. The goals, types and considerations for designing effective sales promotion programs are discussed. Finally, a case study on push and pull strategies used by Hindustan Unilever is presented.
Sales Forecasting
This document discusses sales forecasting, including:
1) It defines sales forecasting as predictions based on past sales performance and expected market conditions. Accurate forecasting provides benefits like optimized cash flow and the ability to plan production.
2) It outlines factors that affect forecasts like new products, prices, competition, and economic conditions. Both internal company factors and external market factors are considered.
3) It emphasizes that sales forecasting is important for all companies to generate short and medium term forecasts to aid planning, budgeting, and decision making. Time series, regression, and qualitative techniques are used.
Regional Integration
Regional integration refers to the process where states enter agreements to enhance cooperation through regional institutions and rules. The key objectives of regional integration include strengthening trade, private sector development, economic growth, good governance, and reducing social exclusion. Regional trade agreements (RTAs) like the European Union (EU) and North American Free Trade Agreement (NAFTA) aim to reduce tariffs and trade barriers between member nations. Other RTAs discussed include the Association of Southeast Asian Nations (ASEAN), South Asian Association for Regional Cooperation (SAARC), and the South Asian Free Trade Area (SAFTA) which seeks to establish a free trade area across South Asia.
Poverty in India
The document discusses Project Head Start, a program launched in the U.S. as part of the War on Poverty. It approved over 1,600 projects involving nearly 10,000 centers and 375,000 children at a total cost of $65.7 million. The projects aimed to improve children's health, education, nutrition, and social/psychological well-being while also involving and assisting parents. It identified deficient early childhood development as a root cause of poverty and sought to address physical, mental, social, and emotional development through various program components.
New Product Development
New product development (NPD) is the process of developing, testing, and evaluating new products to ensure company growth. It involves generating product ideas, screening concepts, developing and testing selected concepts, creating marketing strategies, analyzing business potential through projected costs and sales, beta testing products, and commercially launching new products. The goal is to introduce successful new products to consumers while avoiding the high failure rates common with new products.
Global Marketing Mix Strategy
This document discusses strategies for global marketing mix standardization versus localization. It outlines four main strategies: the ideal global strategy of marketing a standardized product to a global market using uniform programs; the ideal national strategy of locally adapting the marketing mix for each national market; Hybrid I of standardizing products but adapting other mix elements; and Hybrid II of standardizing one key element but adapting others. Each element of the marketing mix - product, price, promotion, and place - is then analyzed in terms of whether it should be standardized globally or varied locally. Factors like product differences, demand variations, legal/cultural norms, and competitive landscapes must be considered for effective standardization versus localization of the global marketing mix.
Kbl water pumps
KBL is a manufacturer of diesel engines and pumps that supplies agricultural machinery. It produces 10 lakh irrigation pumps annually, 40-50% being submersible borewell pumps from 2-30hp. The document discusses KBL's product range, market share, distribution network, and initiatives to educate farmers on water conservation and promote its pumps. It faces challenges from unorganized competitors and lack of water infrastructure. KBL is working with governments to map water resources and incentivize efficient farming through its 5 Promise plan.
Global Marketing Mix Strategy
The document discusses different global marketing strategies and the standardization versus localization of the marketing mix elements of product, price, promotion, and place. It describes four main strategies: 1) an ideal global strategy of marketing a standard product uniformly worldwide; 2) an ideal national strategy of locally adapting the marketing mix in each country; 3) a hybrid strategy that standardizes products but localizes other elements; and 4) another hybrid strategy that standardizes one key element like retail format but localizes other aspects like product offerings. The document emphasizes determining the appropriate level of standardization for each marketing mix element based on factors like product characteristics, regulations, culture, and competition in local markets.
Rural Marketing - Capital Inputs - Agriculture
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms for those who already suffer from conditions like anxiety and depression.
RURAL MARKETING Capital Inputs - Agriculture
1) KBL manufactures diesel engines and water pumps for agricultural use. It has a small 2% market share in India's rural water pump market, which is estimated to be worth Rs. 7,000 crores.
2) Most of KBL's water pumps are submersible borewell pumps ranging from 2-30hp that are used for irrigation by small farmers.
3) KBL faces challenges of depleting water tables and unreliable electricity access in rural India. It is working to address these challenges through initiatives focused on water conservation, farmer education, and incentivizing efficient practices.
Business Promotion
Joint promotions are marketing tools designed to promote two or more products simultaneously by associating compatible brands. There are 10 steps to conducting a successful joint promotion: 1) set clear objectives, 2) define the target audience, 3) set the timing, 4) inventory benefits to offer partners, 5) make a shopping list of wants from partners, 6) make a hit list of potential partners, 7) write a proposal, 8) get on the phone and negotiate persistently, 9) negotiate a contract outlining each partner's responsibilities, and 10) assign jobs and execute the promotion. Examples provided include giveaways, special offers, and token redemption programs.
Treaty Shopping
- Double taxation occurs when the same income is taxed twice, such as income being taxed in both the country where it was earned and the country of the taxpayer's residence.
- Double Taxation Avoidance Agreements (DTAAs) are designed to protect taxpayers from double taxation and encourage international trade and investment. However, these agreements can also be abused through practices like treaty shopping.
- Treaty shopping occurs when a resident of a third country seeks to obtain benefits from a DTAA between two other countries by establishing a company or entity in one of those countries. This allows the taxpayer to access favorable tax rates.
Restaurant Promotion
Masalacraft is a restaurant located in Bandra, Mumbai that serves Indian cuisine. It was started in 2009 and currently has a monthly turnover of Rs. 22 lacs with a target customer base of the mass middle to upper middle class. The document discusses Masalacraft's operations, customer feedback processes, analysis of issues like pilferage and low footfall on weekdays, and recommendations to address these issues including implementing a home delivery system and using SMS marketing.
More from Shahzad Khan (16)
Use of Integrated Promotional Strategies to Achieve Sales Targets
Use of Integrated Promotional Strategies to Achieve Sales Targets
Recently uploaded
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...❼❷⓿❺❻❷❽❷❼❽ Dpboss Kalyan Satta Matka Guessing Matka Result Main Bazar chart
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Final ank Satta Matka Dpbos Final ank Satta Matta Matka 143 Kalyan Matka Guessing Final Matka Final ank Today Matka 420 Satta Batta Satta 143 Kalyan Chart Main Bazar Chart vip Matka Guessing Dpboss 143 Guessing Kalyan night Best Competitive Marble Pricing in Dubai - ☎ 9928909666
Stone Art Hub offers the best competitive Marble Pricing in Dubai, ensuring affordability without compromising quality. With a wide range of exquisite marble options to choose from, you can enhance your spaces with elegance and sophistication. For inquiries or orders, contact us at ☎ 9928909666. Experience luxury at unbeatable prices.
DearbornMusic-KatherineJasperFullSailUni
My powerpoint presentation for my Music Retail and Distribution class at Full Sail University
Sustainable Logistics for Cost Reduction_ IPLTech Electric's Eco-Friendly Tra...
Sustainable Logistics for Cost Reduction_ IPLTech Electric's Eco-Friendly Transport Solution
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
SATTA MATKA DPBOSS KALYAN MATKA RESULTS KALYAN CHART KALYAN MATKA MATKA RESULT KALYAN MATKA TIPS SATTA MATKA MATKA COM MATKA PANA JODI TODAY BATTA SATKA MATKA PATTI JODI NUMBER MATKA RESULTS MATKA CHART MATKA JODI SATTA COM INDIA SATTA MATKA MATKA TIPS MATKA WAPKA ALL MATKA RESULT LIVE ONLINE MATKA RESULT KALYAN MATKA RESULT DPBOSS MATKA 143 MAIN MATKA KALYAN MATKA RESULTS KALYAN CHART
Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...
50 million companies worldwide leverage WhatsApp as a key marketing channel. You may have considered adding it to your marketing mix, or probably already driving impressive conversions with WhatsApp.
But wait. What happens when you fully integrate your WhatsApp campaigns with HubSpot?
That's exactly what we explored in this session.
We take a look at everything that you need to know in order to deploy effective WhatsApp marketing strategies, and integrate it with your buyer journey in HubSpot. From technical requirements to innovative campaign strategies, to advanced campaign reporting - we discuss all that and more, to leverage WhatsApp for maximum impact. Check out more details about the event here https://events.hubspot.com/events/details/hubspot-new-delhi-presents-unlocking-whatsapp-marketing-with-hubspot-integrating-messaging-into-your-marketing-strategy/
Business storytelling: key ingredients to a story
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
Kirill Klip GEM Royalty TNR Gold Lithium Presentation
Lithium Will Power Us For The Next 50 Years And Then Robots: Kirill Klip GEM Royalty TNR Gold Lithium Presentation
一比一原版(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证文凭如何办理
永久可查学历认证【微信：A575476】【(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证成绩单Offer】【微信：A575476】（留信学历认证永久存档查询）采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。
【业务选择办理准则】
一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信：A575476】文凭即可
二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信：A575476】即可
三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
→ 【关于价格问题（保证一手价格）
我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
选择实体注册公司办理，更放心，更安全！我们的承诺：可来公司面谈，可签订合同，会陪同客户一起到教育部认证窗口递交认证材料，客户在教育部官方认证查询网站查询到认证通过结果后付款，不成功不收费！
欧洲杯赌球-欧洲杯赌球买球官方官网-欧洲杯赌球比赛投注官网|【网址🎉ac55.net🎉】
【网址🎉ac55.net🎉】欧洲杯赌球是世界上历史最悠久的博彩公司之一。其历史可以追溯到十九世纪末，确切时间是1886年。这家英国公司拥有超过15000名员工，是博彩行业规模最大的公司。欧洲杯赌球是英国最受欢迎的实体博彩公司之一，其排名仅次于欧洲杯赌球，旗下2800家投注站遍布全英国。
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart➒➌➎➏➑➐➋➑➐➐Dpboss Matka Guessing Satta Matka Kalyan Chart Indian Matka
SATTA MATKA SATTA FAST RESULT KALYAN TOP MATKA RESULT KALYAN SATTA MATKA FAST RESULT MILAN RATAN RAJDHANI MAIN BAZAR MATKA FAST TIPS RESULT MATKA CHART JODI CHART PANEL CHART FREE FIX GAME SATTAMATKA ! MATKA MOBI SATTA 143 spboss.in TOP NO1 RESULT FULL RATE MATKA ONLINE GAME PLAY BY APP SPBOSSTIMES BPO: Business Plan For Startup Industry
Starting a business is like embarking on an unpredictable adventure. It’s a journey filled with highs and lows, victories and defeats. But what if I told you that those setbacks and failures could be the very stepping stones that lead you to fortune? Let’s explore how resilience, adaptability, and strategic thinking can transform adversity into opportunity.
Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women Magazine
In this article, we will dive into the extraordinary life of Ellen Burstyn, where the curtains rise on a story that's far more attractive than any script.
Part 2 Deep Dive: Navigating the 2024 Slowdown
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
2022 Vintage Roman Numerals Men Rings
Discover timeless style with the 2022 Vintage Roman Numerals Men's Ring. Crafted from premium stainless steel, this 6mm wide ring embodies elegance and durability. Perfect as a gift, it seamlessly blends classic Roman numeral detailing with modern sophistication, making it an ideal accessory for any occasion.
https://rb.gy/usj1a2
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
SATTA MATKA DPBOSS KALYAN MATKA RESULTS KALYAN CHART KALYAN MATKA MATKA RESULT KALYAN MATKA TIPS SATTA MATKA MATKA COM MATKA PANA JODI TODAY BATTA SATKA MATKA PATTI JODI NUMBER MATKA RESULTS MATKA CHART MATKA JODI SATTA COM INDIA SATTA MATKA MATKA TIPS MATKA WAPKA ALL MATKA RESULT LIVE ONLINE MATKA RESULT KALYAN MATKA RESULT DPBOSS MATKA 143 MAIN MATKA KALYAN MATKA RESULTS KALYAN CHART
The Most Inspiring Entrepreneurs to Follow in 2024.pdf
In a world where the potential of youth innovation remains vastly untouched, there emerges a guiding light in the form of Norm Goldstein, the Founder and CEO of EduNetwork Partners. His dedication to this cause has earned him recognition as a Congressional Leadership Award recipient.
Recently uploaded (20)
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...
Best Competitive Marble Pricing in Dubai - ☎ 9928909666
Best Competitive Marble Pricing in Dubai - ☎ 9928909666
Sustainable Logistics for Cost Reduction_ IPLTech Electric's Eco-Friendly Tra...
Sustainable Logistics for Cost Reduction_ IPLTech Electric's Eco-Friendly Tra...
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...
Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...
Kirill Klip GEM Royalty TNR Gold Lithium Presentation
Kirill Klip GEM Royalty TNR Gold Lithium Presentation
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart
Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women Magazine
Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women Magazine
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
The Most Inspiring Entrepreneurs to Follow in 2024.pdf
The Most Inspiring Entrepreneurs to Follow in 2024.pdf
Store Operation Process
- 2. STORE OPERATION PROCESS • Defined as principles, processes and procedure of operating a store
- 3. RECEIPT OF GOODS • The receiving process is concerned with record keeping, inspection, marking & storage of goods • Basic principles – To ensure that the goods conform to buyers order. – To ensure that the goods conform with the charge made for them – To expedite the speedy transmission of goods to the Point of Sale.
- 4. RECEIPT OF GOODS • Procedures – Admittance only of properly authorized consignments – Preliminary inspection of containers and outers for apparent signs of damages or pilferage – Collating of consignment documents and invoices with copy orders for correct payments – Prompt handling of claims for loss or damage in transit – Return of goods: • Non compilations with samples, return specifications, general standards, price, style , color or characteristic. • Wrong Quantity or incomplete goods • Late Delivery when definite delivery date been specified and agreed by supplier
- 5. RECEIPT OF GOODS • Marking: The objective of marking is to record merchandise information on the article itself or on its container. The information may be used by:- – Staff – Customers Advantages – Aid to the sales person in serving the customer – Encourage customers to serve themselves reducing sales efforts – Helps in taking physical inventory
- 6. RECEIPT OF GOODS • Methods of Marking – Hand Marking – Rubber Stamp marking – Price Tickets • Strings Tags • Slip Folds • Pin Tickets • Gummed Labels • Button tags
- 7. RECEIPT OF GOODS • PACKAGING • Checking the packaging of material with package commodity rules – Name of the Manufacturing – Manufactured date – Expiry Date – Date of packaging – Contents – Veg/ Non Veg – Food value
- 8. PLACEMENT OF GOODS • Rack stacking • Front-end merchandising • Visual Merchandising • Dump display • Price display • Discount display • Brand display • USP display • Vertical display • Eye level display • Group display • Left to right display • Top to bottom display • According to shopping list • According to use of signage • Food/strong smelling
- 9. PLACEMENT OF GOODS • Rack stacking
- 10. Visual Merchandising • Visual: To make competencies visual for customers • Merchandising: All Measures which support sales Visual Merchandising is to send visual and emotional loaded messages to customers which support pleasure of shopping activity. • It Educates the customers, creates desire and finally augments the selling process.
- 11. Visual Merchandising- Incorrect Way
- 12. Visual Merchandising- Correct Way
- 13. Discount Display Placement of Goods Brand Display
- 14. Placement of goods Price Display Vertical Display
- 15. PLACEMENT OF GOODS Eye Level Display Brand Display
- 16. Placement of Goods DUMP DISPLAY
- 17. PROMOTION • Definition – It is constant effort to increase or promote the level of sales. • Reasons – Increase sales – Increase market share – Pull down your competitor – Event based 70% of the goods sell in discounts, only 30% sell in fixed price
- 18. PROMOTION STRATEGIES • Event based promotion • USP (purchase worth Rs 1000, get 1 litre oil free) • Discounts • Cross Promotion • (eg buy one get one free), • (Buy 1 get 1 cinema ticket free
- 19. TOOLS OF SALES PROMOTION • Hand bills (eg: Pamphlets) • Placards • Discounts • Mass displays (eg: dump display) • Multiple product promotions eg: 2 or more products sold together • Multi packs (eg: 5 packets of Maggie sold at a price of 4)
- 20. TOOLS OF SALES PROMOTION • Price Promotions eg: half yearly SALE • Store loyalty cards/trading stamps • Free gifts • Buy one get one free • Coupons
- 21. TECHNIQUES OF PRICING Markup Mark down Market Price Active Price Odd Price / Psychlogical Price eg: Bata
- 22. TECHNIQUES OF PRICING Leadership Price (Penetration Price) Loss Leader Price Lot Price eg: Dollar store Discount Price Bargain Price Discriminatory Price (eg: wholesaler / Retailer) Strategic Price eg: Dmart
- 23. THANK YOU